Often I get an email from a frustrated member asking what can they do to improve the odds of selling on the site. There is a general reply I would give, although I do taylor it to their specific question if needed.
In my experience, people want to see a few things. They are highlighted below.
A lot of people tell me about their personal stories about an
area, a place or an event that happened somewhere. I then try to match that
description with what they've told me. I then send that picture to the client.
I also try and find a description which makes an emotional
connection with the client.
I don't know how many times I've seen say, Brighton Pier. Good
picture but the description says "On holiday took a picture. I think it
We've stressed it many times but please be descriptive with your
image. Pull on peoples emotions and make them want to buy it.
I'll send that picture along with 4-5 others which match the
description the client was looking for and 9/10 times, they'll go with a feel
with the picture and an emotional touch.
For more in depth information about this topic see my other blog post located here:
Another point would be to have a strong portfolio. This idea of
more is better is a complicated one.
- You want people to see your portfolio and all the nice stuff.
- To much stuff leads to substandard photo's.
- You want to keep all the emotional storied photos and take out
the "meh" pictures.
People look at other images from that photographer. If they see
great photo's and substandard photo's they question the professionalism and
skill of the photographer. Never underestimate the power of your own portfolio.
Notice that those who sell multiple pictures tend to be those
with great photo's? Sure you have the 1 time seller because they have a
specific area and that great shot of it. But notice it's more or less the same
people in the "Top sellers last thirty days" It's not on the always
because of the home page.
Avoid pictures which don't sell often. Reason why we came up
with the redundant decline. Insects/Swans/Ducks/Geese/Cats don't sell often and
the site is loaded with them already. Takes away from the power of your
People are also looking for the best price. Sure some can get
away with having 100% mark-up and if that works for that member great. However
people are always price comparing. I'll see potential carts through admin and
they'll have 4-5 same images and be comparing the price. Don't give them away
but don't make it out of reach of their budget.
Try uploading one of two pictures a day, do your own picture of
the day. Put ads around facebook and twitter. Others have said that part of proceeds go to a charity. Do something different.
Keep up the good work!