Today we have something big to share with you.
Knowing what customers want and how customers search the platform was one of the most requested features from you.
We have just launched the ability to see what customers are searching on the website, as they are searching, in real-time!
Real-Time Customer Search Terms
Click 'Show results from: Real-time' in the Search Terms feature above your Collections Creator.
This will show you live data of what customers searching for on the website in real-time!
Read below to discover how you can use this tool to generate more sales.
Real-Time Customer Searches Explained
Coloured Search Terms
Colours represent customer buying indicators:
Pink: Likely to purchase or return later - Decided if a customer has visited 3 pages or more with that search term
Blue: Very Interested - Visited 2 pages with that search term
White: Interested - Visited 1 page with that search term
How can you use this with the Collection Creator to feature higher in search?
You will be able to see exactly how customers search the platform, refine your keywords around applicable search terms, and create Collections for those search terms.
Why Create a Collection of your images for a search term?
Collections feature at the top of search pages and allow customers to explore sets of your images.
Here we have a search of Pollensa, a Pink Indicator (Likely to Purchase), with a great selection of Collections, increasing the buying potential of a customer.
A Hong Kong search, which was a Blue Indicator (Very Interested), has no Collections.
A customer was very interested, but they could have been more likely to purchase if you were to Create a Collection for that search term.
You can use this tool to identify gaps within your portfolio and improve your discoverability, based upon what customers are searching for.
This Week's Podcast:
You can watch our team discuss more updates to your platform below, including our Valentine's Day Campaign and a small update to your Flagging Tool.
In the podcast we discuss:
The 'Love2021' Valentine's Day campaign. We recommend your share the 'Love2021' discount code with your potential customers so that they can receive 15% off of your art.
We announced that we are working on an improved Flagging Tool which will be live soon. More details will be revealed as soon as possible.
We also discuss our new online magazine and how we will be featuring your collections in the magazine to increase ways of promoting your art.
You can view the magazine here: https://magazine.photo4me.com/
The magazine is in it's early stages and will be built up over time. If you would like to get involved, email customercare@photo4me.com with 'MAGAZINE' in the subject line with your idea.
